Study: Music Industry Should “Embrace” Illegal Downloads


mojo-photo-piratecat.jpgHey, look, smart people are saying this too! A new study that looks at Radiohead’s online release of In Rainbows last year recommends record companies accept—nay, celebrate—the realities of file-sharing. As we mentioned here a few months back, despite the fact that the British combo’s album was available on a pay-what-you-want basis, around twice as many people bypassed the official site anyway to use file-sharing web sites or torrents. Maybe, like me, they had trouble logging on to the official site? Yet the study, by the MCPS-PRS Alliance, which represents music rights holders, and Big Champagne, an online media measurement company, sees this as a positive, calling the Radiohead release a “success story” that resulted in strong ticket sales and enormous publicity. Ultimately, the study concludes, record labels should consider “the costs and benefits of control versus the costs and benefits of scale.” The UK Guardian suggests purveyors of frozen delicacies take up this strategy as well, by “giving away free ice-cream and selling advertising on the cones,” but I’d like to point out the equivalency would be downloading the recipe for ice cream, wouldn’t it?

OUR NEW CORRUPTION PROJECT

The more we thought about how MoJo's journalism can have the most impact heading into the 2020 election, the more we realized that so many of today's stories come down to corruption: democracy and the rule of law being undermined by the wealthy and powerful for their own gain.

So we're launching a new Mother Jones Corruption Project to do deep, time-intensive reporting on systemic corruption. We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We'll publish what we find as a major series in the summer of 2020, including a special issue of our magazine, a dedicated online portal, and video and podcast series so it doesn't get lost in the daily deluge of breaking news.

It's unlike anything we've done before and we've got seed funding to get started, but we're asking readers to help crowdfund this new beat with an additional $500,000 so we can go even bigger. You can read why we're taking this approach and what we want to accomplish in "Corruption Isn't Just Another Scandal. It's the Rot Beneath All of Them," and if you like how it sounds, please help fund it with a tax-deductible donation today.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate