September 23, 2008

Obama’s Lame New “Bermuda” Ad

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The Obama campaign released this ad today and held a press conference outside the RNC to gin up news coverage of it.

I don’t understand why the Obama campaign is running this ad.

I can’t wrap my brain around the fact that they are airing an ad this frivolous, low-budget, and general crappy. But that’s not my point. I don’t understand why they are running this ad now, with all the other news that ought to be focused on. Does anyone care about offshore tax shelters and John McCain’s vacation to Bermuda right now? With the Congress debating how to use a sum of money the size of the annual federal budget to keep the American economy from collapsing?

Is the Obama campaign trying to dilute a news cycle that it is benefiting from?

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A full one-third of our annual fundraising comes in this month alone. That’s risky, because a strong December means our newsroom is on the beat and reporting at full strength—but a weak one means budget cuts and hard choices ahead.

The December 31 deadline is closing in fast. To reach our $400,000 goal, we need readers who’ve never given before to join the ranks of MoJo donors. And we need our steadfast supporters to give again—any amount today.

Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do.

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