Burger King, Carl’s Jr. Remind Us: Burgers = Sex, Duh


Two sexy burger ad revelations today. First, the burger-as-blow-job Burger King ad burst onto the scene, second, The Hills’ Audrina Partridge becomes the latest scantily clad lady to make love to, I mean, to lustily eat a Carl’s Jr. burger. In the ad, that started airing today, Partridge pretends to eat a ginormous pineapple burger while lying on a beach in a bikini, alternately resting the burger on her toned tummy. The tagline: “More than just a piece of meat.” The ad sends exactly the opposite message of course. Partridge, just like Paris Hilton and Padma Lakshmi before her, has every right to chow down on this burger, but to suggest they all do so on the regular is just silly. To make women envious, and men horny, well, that’s advertising for you.

The fine-print on this choice Burger King ad:

“Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce.”

A1 should be embarrassed and ashamed. Or else totally peeved that they didn’t think of fashioning their 8-inch tall bottle as a phallic tower of manhood. Thick and Hearty? An explosion of flavor? The pieces were all right there!

But will BJ’s BK’s ad backfire? That 18-34 demographic of burger-loving, frat boys and ex-frat boys who swill beer with their buds and play touch football, but are also hopelessly homophobic, how will they feel “blowing their mind” on this 7-incher? I predict men will be wary of the order even, lest the cashier, who probably only gets the lowly Whopper Jr. on her break, think they likes the beef, if you know what I mean.

In all seriousness, the BK ad is pretty gross, but perhaps a bigger deal than degrading ads is that these burgers are really, really bad for us, and for the planet. Surprise surprise, it was only a matter of time before ads became less subliminally sexist and shallow, and more overtly so. Sex sells, we know this, and Carl’s Jr. and Burger King are spelling it out in all caps, using people who don’t eat their burgers, and outrageous ads that will have the worldwide web achatter about its sexual innuendo, not about its saturated fat and calories (BK doesn’t yet list the 7-incher’s nutritional profile yet but its Double Whopper with cheese has 1,010 calories and 24 grams of saturated fat, 66 grams total).

And since Burger King is going racy and explicit in targeting sex-crazed burger eaters, maybe they could unstraddle that fence they’re riding with their homepage web promotion touting their commitment to kids, healthy meals, and active lifestyles. “Hey parents!” it exclaims. Hey parents is right.

 

 

DOES IT FEEL LIKE POLITICS IS AT A BREAKING POINT?

Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

We kept coming back to one word: corruption. Democracy and the rule of law being undermined by those with wealth and power for their own gain. So we're launching an ambitious Mother Jones Corruption Project to do deep, time-intensive reporting on systemic corruption, and asking the MoJo community to help crowdfund it.

We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

Thanks for reading—whether or not you can pitch in today, or ever, I'm glad you're with us.

Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate