July 13, 2009

Domino’s Dominates Sidewalks (With Pizza Ads)

Image by Flikr user GladiolaBean

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In March, citizens of Louisville, Kentucky, experienced KFC-themed pothole repairs. Now, folks in New York City, Philadelphia, and Los Angeles can tread on sidewalks bearing ads for Domino’s Pizza.

GreenGraffiti, the Netherlands-based company Domino’s partnered with for the campaign, claims all kinds of green cred. Plus, its site says, it’s doing the cities a service by washing the sidewalk (though the gross gum in the image shown here suggests that squeaky clean is not the goal, and not everyone is convinced ads are more attractive than dirt).

Good thing Domino’s is targeting walkers, since the focus of the campaign, the American Legends Pizza, has 40 percent more cheese than a regular pizza.

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This is how change happens.

One story at a time.

This investigative reporting takes time too. Months of research. Weeks of writing, editing, and fact checking—and putting together the photography, art, video, and audio that tell the stories in a new way, illuminating new perspectives and voices.

We can afford to take our time because we don’t report to oligarchs or corporations. We report to you, and for you.

And the stakes are high. Democracy is on the defense. We’ve been exposing corruption and scandal for five decades, and this is a pivotal moment in our country’s history. Will democracy prevail? We won’t wait for time to tell—independent journalism is essential for democracy, and we’ll keep doing our part to amplify the free press.

So, we’re asking: Will you join the fight? Mother Jones has been here for 50 years, and we need your support to fuel the future of investigative journalism. Mark our 50th anniversary with a gift of any amount.

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