EA Promotion at Comic Con: The Second Circle of Hell

"Sin to Win" flyer posted by "danteteam" at TwitPic


To promote the new game “Dante’s Inferno” at Comic Con this year, EA launched the contest “Sin to Win.” The contest consists of “committing an act of lust” with a “booth babe,” and showing proof of that encounter on Twitter. The winner will receive “a sinful night with two hot girls, a limo service, paparazzi, and a chest full of booty.” I’m guessing the paparazzi are so you can post pictures of this lovely evening to every one of your online profiles—I’ll refrain from guessing what is in the “chest full of booty.”

In one fell swoop, EA has managed to alienate any women who might have played the game, and any men who do not act like 14-year-olds on hormone overdrive. The majority of tweets tagged with the EA sanctioned #lust are also tagged #EAfail.

The promotional site for the game only goes as far as the second circle of hell. But, it looks like this little excercise might put EA a bit farther down. Lets see just how deep they might go:

Circle 1—Limbo: Poets and philosphers, not coders and gamers.

Circle 2—Lust: EA is very aware they (and their potential consumers) qualify for this.

Circle 3—Gluttony: I would say the “chest full of booty” counts.

Circle 4—Greed: A profit-based company automatically qualifies.

Circle 5—Anger: Game play might induce bouts of swearing, and they have certainly annoyed many Comic Con attendees, but for this excercise they are free and clear.

Circle 6—Heresy: Making a video game about hell and then asking people to commit mortal sins probably means you don’t buy Dante’s poem, so welcome to the lower levels.

Circle 7—Violence: The game includes a lot, but were only talking about the promotion here.

Circle 8—Fraud: There are lots of folks in this one, including flatterers and seducers. EA qualifies for both since they will be procuring the “hot girls” for the evening and making the poor guy (or gal) think this is really a date.

Circle 9—Treachery: Looks like they are safe from hanging out with Satan.

FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2019 demands.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate

We have a new comment system! We are now using Coral, from Vox Media, for comments on all new articles. We'd love your feedback.