When Pintos Explode in a Good Way

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When is an exploding Pinto a good thing? When that Pinto explodes from zero to 60 in 3.5 seconds, powered exclusively by electric batteries. Last week, NPR ran a great piece on the National Electric Drag Racing Association, a group of hot rod enthusiasts who are replacing V8s with electric motors in old muscle cars and kicking ass on the racetrack.  “I tore it all down, took the front end down, took the engine,” said Mike Willmon, owner of the 1978 Pinto. “The infamous exploding gas tank is gone. Now the batteries take up the back trunk area where the gas tank used to be.”

 

To the extent that their hobby catches on, people like Willmon will be vital low-carbon emissaries to the NASCAR crowd. Sure, Tesla’s $100,000 roadster has shown that electric cars can be fun, but taking that message to Joe Sixpack means proving that clean-tech can be done in your garage and can smoke the fossil fuel competition. Clouds of burning rubber, Willmon told NPR, “is the only emissions this car makes.”

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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