When Pintos Explode in a Good Way

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When is an exploding Pinto a good thing? When that Pinto explodes from zero to 60 in 3.5 seconds, powered exclusively by electric batteries. Last week, NPR ran a great piece on the National Electric Drag Racing Association, a group of hot rod enthusiasts who are replacing V8s with electric motors in old muscle cars and kicking ass on the racetrack.  “I tore it all down, took the front end down, took the engine,” said Mike Willmon, owner of the 1978 Pinto. “The infamous exploding gas tank is gone. Now the batteries take up the back trunk area where the gas tank used to be.”

 

To the extent that their hobby catches on, people like Willmon will be vital low-carbon emissaries to the NASCAR crowd. Sure, Tesla’s $100,000 roadster has shown that electric cars can be fun, but taking that message to Joe Sixpack means proving that clean-tech can be done in your garage and can smoke the fossil fuel competition. Clouds of burning rubber, Willmon told NPR, “is the only emissions this car makes.”

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

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So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

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