The Yes Men Strike Again

The Yes Men

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The Yes Men are back. Early this morning, the pair of pranksters and their henchpeople hit the streets of Manhattan to hand out copies of a climate change-themed New York Post spoof with the blaring headline: “WE’RE SCREWED.” The cover story explains, “It’s official. It’s getting hot down here. And if we don’t stop burning oil and coal, the Big Apple will be cooked.” Imagining what would happen if a tabloid took the fate of the planet as seriously as terrorist plots and celebrity murder trials is clever, and will no doubt get some New Yorkers thinking about how climate change affects them, but is it funny? Not really, but that’s the point. (Actually, there’s some dark humor buried on the comics page and the ads for low-impact products such as Sex and Tap Water are amusing.) The eco-freakout Post is packed with facts and real quotes—unlike the Yes Men’s previous fantasy newspaper, a New York Times special edition that announced the end of the Iraq War. “This could be, and should be, a real New York Post,” says Yes Man Andy Bichlbaum. No joke.

(And if you want some real climate change humor, the Onion provides: “Melting Ice Caps Expose Hundreds Of Secret Arctic Lairs.”)

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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