The Chamber has filed a civil complaint in the US District Court of Washington, DC, accusing Yes Men Jacques Servin and Igor Vamos (also known as Andy Bichlbaum and Mike Bonanno, respectively) of trademark infringement, unfair competition and false advertising. The Chamber’s suit also lists several members of the DC-based activist group the Avaaz Action Factory as co-defendants. The conduct of those who organized the event was “destructive of public discourse,” the Chamber argues.
As the Yes Men have a new film in theaters currently, The Yes Men Fix the World, the Chamber also alleges that the prank was part of a “comprehensive scheme to promote their movie by wrongdoing against the plaintiff”—rather than an event meant to call attention to the organization’s views on climate change.
“The defendants are not merry pranksters tweaking the establishment,” said the Chamber in a press release issued with the suit. “Instead, they deliberately broke the law in order to further commercial interest in their books, movies, and other merchandise.”
Despite the fact that the Yes Men have pulled off similar stunts spoofing Exxon, Dow Chemical, Halliburton, George W. Bush, and the World Trade Organization, among powerful entities, they’ve never actually gone to court over them, according to the group. The Chamber appears to be taking the hoax a bit more seriously than previous targets of their humor.