Crist-Rubio Social Media Smackdown


On Thursday afternoon, Florida Gov. Charlie Crist was expected to announce he will pull out of the GOP Senate primary and run for the open Senate seat as an independent. That would leave Marco Rubio, a former state House speaker, as the presumed Republican nominee. Crist’s move has the politerati all a-twitter, because it’s the most dramatic indicator of the Republican Party’s lurch to the right and Tea Partydom—and because it now sets up a dramatic three-way contest that will pit a right-wing Republican against an ex-Republican moderate against a Democrat (Rep. Kendrick Meek).

This election will get loads of national attention, and it will be interesting to see how social media becomes a part of it. So far, Rubio has cleaned Crist’s clock in this regard. A report put out today (conveniently!) by the Emerging Media Research Council gives the stats:

* Rubio’s Web traffic has grown 251% across the last three months while Crist’s Web traffic has grown only 44%.

* YouTube: Rubio has more than 540,000 views across 135 videos; Crist’s videos have been viewed 32,000 times. *

* Facebook: Rubio maintains more than a 4-1 advantage on Facebook: 60,000 “likes” to 14,700 “likes”.

* Twitter: Rubio maintains more than a 2-1 advantage on Twitter: 11,500 followers to 5,100 followers.

This certainly reflects the intensity of the support Rubio, a Tea Party darling, has drawn locally and nationally. Rubio is a young and dynamic candidate who appeals to a die-hard band; thus, he’s a natural for social media. The question is, once the older and more moderate Crist goes indie, can he also go viral?

DOES IT FEEL LIKE POLITICS IS AT A BREAKING POINT?

Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

We kept coming back to one word: corruption. Democracy and the rule of law being undermined by those with wealth and power for their own gain. So we're launching an ambitious Mother Jones Corruption Project to do deep, time-intensive reporting on systemic corruption, and asking the MoJo community to help crowdfund it.

We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

Thanks for reading—whether or not you can pitch in today, or ever, I'm glad you're with us.

Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate

Share your feedback: We’re planning to launch a new version of the comments section. Help us test it.