The Peril of Running Against Palin’s “Mama Grizzlies”

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EMILY’s List—the Democratic group supporting pro-choice women for office—has launched a new campaign aimed at slamming Sarah Palin and the candidates she’s endorsed in this year’s elections. The campaign has launched on www.SarahDoesntSpeakForMe.com, which features a video parodying the conservative Republican “Mama Grizzlies” that Palin has trumpeted:

Dressed in bear costumes, the women in the video don’t simply mock Palin’s “Mama Grizzly” meme; they try to appropriate it as a liberal symbol that will “rear up” to defend reproductive rights and a social safety net. “But believe me, there are plenty of mama grizzlies out there who would disagree with you. So you’re right, you don’t want to mess with mama grizzlies. Don’t mess with us,” the women say in the ad.

But it’s unclear how much weight an anti-Palin message will have this year. It’s a defensive strategy that’s an extension of the Democratic Party’s larger attempt to make 2010 a replay of the 2008 election by focusing on the issues that mobilized its base at the time. But by fixating on Palin, there’s the danger that she and the other loudmouth Republicans will still control the terms of the debate. Though EMILY’s List tries to turn the “Mama Grizzly” symbol on its head, the ad ends up sticking with the bear-as-common-woman theme that Palin pioneered—ultimately staying within Palin’s own political mythology.

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At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

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So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

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