Can Phish and the Flaming Lips Get You to Vote?

Fans of The Roots, Flaming Lips, and Phish should probably answer their phones this week. To close voters’ “enthusiasm gap,” musicians such as Questlove, Wayne Coyne, and Jon Fishman are calling hundreds of concert-goers with a live reminder to show up for the November 2 election. All 25,000 music fans who signed HeadCount.org‘s “Pledge to Vote” will get some kind of pledge reminder prior to next Tuesday.

Why focus on voters who’ve already said that they’ll vote, you might ask?

Andy Bernstein, the executive director of HeadCount, explains: “It would be naive to think that someone pledging to vote at a concert automatically means they’ll make it to the polls on Nov. 2nd. It’s our job to remind them. Plus, a call from their favorite musician will make the elections more fun.”

HeadCount’s voting turnout strategy is supported by volumes of research (PDF) on youth voting. The gist: Young people are much more likely to vote when they are reminded about the election dates, and they know where to find their polling places. In other ways, young voters are just like folks in any other age group, with one major exception: There’s a “trust” factor. Young, registered voters are much more likely to vote if they know and trust the person who is asking them to show up at the polls. 

So, in an election year when many voters suffer from “the enthusiasm gap,” focusing energy to turn out the “enthusiastic base” seems like a smart strategy. I’ll call HeadCount after elections to see how their current approach worked.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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