Obama Losing His Base? Here Are 552,000 Reasons Why That’s Wrong

<a href="http://www.flickr.com/photos/jmsloan/2747264707/sizes/m/in/photostream/">Justin Sloan</a>/Flickr

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President Obama’s 2012 campaign and the Democratic National Committee together raised a staggering $86 million in April, May, and June of this year to re-elect the president. Broken down, more than $47 million of that was raised by the “Obama for America” committee, which surpasses the fundraising totals of the entire Republican field combined. (Note, though, that GOP presidential money-leader Mitt Romney’s $18.6 million take in the second quarter didn’t include Republican National Committee money, so it’s not accurate to compare Obama and the DNC to GOPers, only because we don’t know what the RNC has raised.) 

So, Obama can rake in the big bucks—no surprise there. The real story is the 552,000 donors who gave to the Obama 2012 effort, “more grassroots support at this point in the process than any campaign in political history,” said campaign manager Jim Messina in a video message to supporters. Messina said that 98 percent of donations last quarter were under $250, and that the average donation was $69.

That haul throws a huge bucket of cold water on claims that Obama is losing his liberal/Democratic base. Pollster James Zogby wrote in September 2009 that Democrats were souring on Obama after the health-insurance-reform fight and for his policies on the war in Afghanistan. Liberal TV host Ed Schultz told former White House press secretary Robert Gibbs last year that “you’re losing your base.” If Obama’s donor rolls are any indication, the left appears to be just as motivated in the 2012 race as they were in 2008.

Of course, reams of polling data have been reinforcing this for months. According to Gallup polling, Obama’s approval rating among Democrats has held steady at around 80 percent, give or take a few percentage points, since September of last year. Among liberals, Obama’s doing almost as well, with approval ratings hovering around 70 percent; it’s currently 76 percent.

So all that talk of Democrats and liberals sloughing off Obama? Nothing to it. Today’s fundraising numbers prove Obama’s still hugely popular, and that whomever the GOP picks to run against him will face the major undertaking of matching the powerful Obama fundraising machine.

[UPDATE: Adam Green, who co-founded the Progressive Change Campaign Committee, e-mails to remind me that all the donations cited above came in before Obama suggested cuts to Social Security and Medicare, both hugely popular programs among Democrats, as part of a deficit reduction deal. “If President Obama continues down the path to a disastrous deal, he will lose millions in donations and millions of volunteer hours from people who once passionately supported him in 2008,” Green writes.]

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

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