Obama Losing His Base? Here Are 552,000 Reasons Why That’s Wrong

<a href="http://www.flickr.com/photos/jmsloan/2747264707/sizes/m/in/photostream/">Justin Sloan</a>/Flickr

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President Obama’s 2012 campaign and the Democratic National Committee together raised a staggering $86 million in April, May, and June of this year to re-elect the president. Broken down, more than $47 million of that was raised by the “Obama for America” committee, which surpasses the fundraising totals of the entire Republican field combined. (Note, though, that GOP presidential money-leader Mitt Romney’s $18.6 million take in the second quarter didn’t include Republican National Committee money, so it’s not accurate to compare Obama and the DNC to GOPers, only because we don’t know what the RNC has raised.) 

So, Obama can rake in the big bucks—no surprise there. The real story is the 552,000 donors who gave to the Obama 2012 effort, “more grassroots support at this point in the process than any campaign in political history,” said campaign manager Jim Messina in a video message to supporters. Messina said that 98 percent of donations last quarter were under $250, and that the average donation was $69.

That haul throws a huge bucket of cold water on claims that Obama is losing his liberal/Democratic base. Pollster James Zogby wrote in September 2009 that Democrats were souring on Obama after the health-insurance-reform fight and for his policies on the war in Afghanistan. Liberal TV host Ed Schultz told former White House press secretary Robert Gibbs last year that “you’re losing your base.” If Obama’s donor rolls are any indication, the left appears to be just as motivated in the 2012 race as they were in 2008.

Of course, reams of polling data have been reinforcing this for months. According to Gallup polling, Obama’s approval rating among Democrats has held steady at around 80 percent, give or take a few percentage points, since September of last year. Among liberals, Obama’s doing almost as well, with approval ratings hovering around 70 percent; it’s currently 76 percent.

So all that talk of Democrats and liberals sloughing off Obama? Nothing to it. Today’s fundraising numbers prove Obama’s still hugely popular, and that whomever the GOP picks to run against him will face the major undertaking of matching the powerful Obama fundraising machine.

[UPDATE: Adam Green, who co-founded the Progressive Change Campaign Committee, e-mails to remind me that all the donations cited above came in before Obama suggested cuts to Social Security and Medicare, both hugely popular programs among Democrats, as part of a deficit reduction deal. “If President Obama continues down the path to a disastrous deal, he will lose millions in donations and millions of volunteer hours from people who once passionately supported him in 2008,” Green writes.]

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We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

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