August 18, 2011

This Heatwave Is No Accident

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I was out of the office last week and missed this, but it’s still worth posting. Peter Sinclair over at Climate Denial Crock of the Week has an excellent video putting this summer’s record heat and catastrophic weather events into context, while calling out the skeptics:

I happened to be home in New Jersey over the weekend for the crazy storms and flooding there. Parts of South Jersey got more than 10 inches of rain on Sunday; I thought I was going to need a pontoon to get home. The damage from the storm is expected to cost the county $20 million. It doesn’t take a weatherman to know that things are wacky out there.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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