August 22, 2011

We’re Still at War: Photo of the Day for August 22, 2011

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A marine with Headquarters and Service Company, Battalion Landing Team 2nd Battalion, 7th Marines, 31st Marine Expeditionary Unit, ejects a shell casing from an M40 sniper rifle during an unknown distance shooting competition, August 17. The marines were competing against each other for a prize and bragging rights. The 31st MEU is the only continuously forward-deployed MEU and remains the nation’s force in readiness in the Asia-Pacific region. Photo by Cpl. Garry J. Welch.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

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