January 6, 2012

Pro-Romney Super-PAC’s New Ad: Newt = Obama

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The pro-Romney super-PAC Restore Our Future, run by a trio of former Romney aides, is out with a new attack on flailing GOP presidential hopeful Newt Gingrich.

The super-PAC’s “factual comparison” (its own description) attempts to show how Gingrich, the former House speaker, “has so much in common” with President Obama, and that the two men repeatedly “have stood on the wrong sides of issues,” in the words of Restore Our Future treasurer Charles Spies. The ad will appear on Monday in the New Hampshire Union Leader and The State newspaper in Columbia, South Carolina—prominent publications in states hosting the next two presidential primaries.

Restore Our Future spent $4.6 million on advertising in Iowa, most of it attacking Gingrich, who had briefly climbed in the polls. The ads pulled no punches, and almost immediately Gingrich’s support crumbled in the Hawkeye State. He ended up finishing a distant fourth in Iowa’s GOP caucuses; Romney won by eight votes. Gingrich has lashed out at Romney for the barrage of negative ads lobbed by Restore Our Future. Earlier this week, he called Romney a “liar” for saying he knew nothing about the attack ads, and, on the evening of the primary, Gingrich strongly implied that his campaign was about to go scorched earth on Team Romney. This surely isn’t going to help. 

Here’s the ad:

 

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

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