How to Win Florida on $1 Million a Day

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In the past 10 days, the pro-Mitt Romney super-PAC Restore Our Future and the pro-Newt Gingrich super-PAC Winning Our future dumped $10.4 million trying to sway Republican voters in the Sunshine State. That’s about as much as the total all outside groups had spent at this point in the 2008 election cycle. Where did the money go? MoJo tallied up their spending based on what they’d reported to the Federal Election Commission.

Most of Restore Our Future’s spending went to attacking Gingrich. For every dollar spent promoting Romney, the super-PAC spent $25 dragging Gingrich through the mud.

Of the $12 million Winning Our Future has spent so far in this cycle, more than a third left the PAC’s coffers in the past week. It spent most of the money talking up Gingrich; only a sliver was dedicated to attacking Romney. 

How did they reach their audience? Restore our Future spent the bulk of their money, $5 million, buying up television and radio spots slamming Gingrich for having “tons of baggage.” Since the beginning of January, in Florida alone, Restore our Future has run 3,443 television spots, 1,018 cable ads and 234 radio ads attacking Gingrich.

 

Winning our Future spent $4 million on TV and radio advertising (with at least $1.5 solely on radio).


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You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

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