Romney Super-PAC Set to Unload Its Biggest Ad Buy Ever

Restore Our Future/YouTube

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Restore Our Future, the weirdly named super-PAC devoted to electing Mitt Romney president, will spend $10.5 million on ads this week attacking President Barack Obama in 11 battleground states—Colorado, Florida, Iowa, Michigan, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, Virginia, and Wisconsin. Restore Our Future has raised $82.2 million this election cycle, the most of any super-PAC, and this latest ad buy is its largest.

The ad, “Another Month,” rips Obama for the economy’s sluggish recovery and lackluster job creation in recent months. The ad rehashes several minor flubs by the president—his 2011 quip that “Shovel ready was not as shovel ready as we expected” regarding stimulus-created jobs and, last month, his line that the “private sector is doing fine”—and then ends by claiming Obama has no record to run on.

Here’s the ad:

Spending by presidential super-PACs is spiking as the candidates enter the final stretch of the campaign. Earlier this month, the pro-Obama Priorities USA Action super-PAC announced it was buying $30 million in ads in Colorado, Iowa, Florida, Ohio, Pennsylvania, and Virginia this fall.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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