“If Your Girlfriend Gets Pregnant, So Do You!”: 13 Amazing Vintage Contraceptive Ads

Forty years of blunt, simple, and often goofy contraception ads


Just a few months ago, a Michigan state representative was banned from speaking on her own legislature’s floor after saying “vagina.” In Virginia, a squeamish lawmaker simply called it “V.” This year, several states also enacted laws mandating that abstinence be stressed in sex education classes, bringing to 26 the total number of states with such policies. Meanwhile, Todd “legitimate rape” Akin schooled us in medieval biology. ‘Nuff said.

Somehow, we’ve arrived at a place where euphemisms are preferable, ignorance is tolerated, and politicians are seeking to turn back the clock on a woman’s right to dictate the terms of her personal and professional future.

So, in recognition of World Contraception Day, we put together this slideshow. Pulled from archives at the National Institutes of Health, these vintage contraception ads from around the globe date back as far as 1969. They tell it like it is—with humor, a few tacky hairdos, and a bluntness that will surely please anyone who’s tired of the talk-arounds.

1986, London Family Planning Association National Library of Medicine
 

1980, Family Planning Association of Queensland National Library of Medicine
 

1991, Gambia Family Planning Association National Library of Medicine
 

“Careful! Don’t take a step without your sandal. When it’s time to decide, you have a lot to choose from.” 1995, Fundación Mexicana para la Planeación Familiar (MEXFAM) National Library of Medicine
 

1980s, Planned Parenthood Association of Utah National Library of Medicine
 

1996, Senegal Ministere de la Sante et de l’Action Sociale (MSAS) National Library of Medicine
 

1978, Pharmacy Planning Service National Library of Medicine
 

1993, Family Planning Association of Hong Kong (FPAHK) National Library of Medicine

Fundación Mexicana para la Planeación Familiar (MEXFAM) National Library of Medicine
 

1993, Zimbabwe National Family Planning Council (ZNFPC) National Library of Medicine
 

1969, India Ministry of Health, Family Planning, and Urban Development National Library of Medicine
 

Caribbean Family Planning Affiliation (CFPA) National Library of Medicine
 

1970, London Family Planning Association National Library of Medicine

 

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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