“If Your Girlfriend Gets Pregnant, So Do You!”: 13 Amazing Vintage Contraceptive Ads

Forty years of blunt, simple, and often goofy contraception ads


Just a few months ago, a Michigan state representative was banned from speaking on her own legislature’s floor after saying “vagina.” In Virginia, a squeamish lawmaker simply called it “V.” This year, several states also enacted laws mandating that abstinence be stressed in sex education classes, bringing to 26 the total number of states with such policies. Meanwhile, Todd “legitimate rape” Akin schooled us in medieval biology. ‘Nuff said.

Somehow, we’ve arrived at a place where euphemisms are preferable, ignorance is tolerated, and politicians are seeking to turn back the clock on a woman’s right to dictate the terms of her personal and professional future.

So, in recognition of World Contraception Day, we put together this slideshow. Pulled from archives at the National Institutes of Health, these vintage contraception ads from around the globe date back as far as 1969. They tell it like it is—with humor, a few tacky hairdos, and a bluntness that will surely please anyone who’s tired of the talk-arounds.

1986, London Family Planning Association National Library of Medicine
 

1980, Family Planning Association of Queensland National Library of Medicine
 

1991, Gambia Family Planning Association National Library of Medicine
 

“Careful! Don’t take a step without your sandal. When it’s time to decide, you have a lot to choose from.” 1995, Fundación Mexicana para la Planeación Familiar (MEXFAM) National Library of Medicine
 

1980s, Planned Parenthood Association of Utah National Library of Medicine
 

1996, Senegal Ministere de la Sante et de l’Action Sociale (MSAS) National Library of Medicine
 

1978, Pharmacy Planning Service National Library of Medicine
 

1993, Family Planning Association of Hong Kong (FPAHK) National Library of Medicine

Fundación Mexicana para la Planeación Familiar (MEXFAM) National Library of Medicine
 

1993, Zimbabwe National Family Planning Council (ZNFPC) National Library of Medicine
 

1969, India Ministry of Health, Family Planning, and Urban Development National Library of Medicine
 

Caribbean Family Planning Affiliation (CFPA) National Library of Medicine
 

1970, London Family Planning Association National Library of Medicine

 

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We just keep seeing it happen: Newsrooms owned by billionaires and corporations are spinning their own narratives, overwriting the truth, following only stories that keep them in the pocket of those with even more power.

Not here. We’re not owned by anyone. We’re not part of any cult that demands our allegiance to a bottom line. We’ve spoken up and spoken out while other newsrooms changed their stories—or cut them altogether—to keep the C suite happy.

Our mission is to find the truth and amplify it. That’s why we’re independent, nonprofit, and, crucially, funded by readers. The investigations on our website will always be free to read, watch, and listen to, but our newsroom is powered by readers who pitch in what they can so we can keep asking the hard questions.

Can you chip in today?

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