Romney on 47 Percent: Who’s Sorry Now?

ZUMAPress

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


On Thursday night, Mitt Romney, taking something of a victory lap following the first presidential debate, appeared on Fox News (where else?) with Sean Hannity (who else?), and was asked what he would have said had President Barack Obama referred to Romney’s 47 percent rant. The Republican presidential contender replied:

Well, clearly in a campaign with hundreds if not thousands of question and answer sessions, now and then you’re going to say something that doesn’t come out right. In this case I said something that’s just completely wrong. And I absolutely believe however that my life has shown that I care about the 100 percent and that has been demonstrated throughout my life. This whole campaign is about the 100 percent. When I become president it’ll be about helping the 100 percent.

This was quite different than what Romney said in that hastily called press conference after Mother Jones released the 47 percent video. At that point, Romney maintained that his comments had been inelegant, but he embraced the “message” he had been trying to convey at that private $50,000-a-plate fundraising dinner at a Boca Raton mansion. Nothing wrong with these comments, except for a certain clumsiness, said the candidate who wrote a book titled No Apology.

So he’s changed his tune. Big surprise? Not really. This is an indication, though, that he and his strategists believed his 47 percent minute are still an important factor in the race and a profound problem for him. Romney wouldn’t otherwise shift his response at this stage. Focus groups conducted by the Obama and Romney campaigns have indicated that his 47 percent remarks have alienated independent voters and even “weak Republican voters.” Apparently, the 47 percent effect is not fading fast.

After the debate, Obama was much criticized by Democrats (and pundits) for a lackluster—to be polite—debate performance during which he never mentioned the 47 percent video, Romney’s days at Bain Capital, or Romney’s refusal to release tax returns of previous years. As I reported yesterday, an Obama campaign official explained,

Not that we won’t talk about [the 47 percent video] again. We will. But [what’s] most compelling [is] hearing it from Romney himself. We’ve got that on the air at a heavy dollar amount in key states. And it’s sunk in. Ultimately the president’s goal last night was to speak past the pundits and directly to the undecided voter tuning in for the first time about the economic choice and his plans to restore economic security.

Perhaps Obama had made a smart decision. Obviously, Romney and his aides calculated that he had to say something more contrite about his 47 percent tirade, and he was ready to make this nonapology apology at the debate in front of one of the biggest audiences he will have between now and Election Day. Purposefully or not, Obama ended up denying Romney a national platform for his reversal and forced Romney to play this move on Fox, where he wouldn’t be speaking directly to millions of people ticked off by his comments.

As for Romney’s actual explanation, it was thin. He didn’t say what had been wrong about his comments. Was he merely wrong on the numbers by conflating Obama voters with people who don’t earn enough to pay taxes and Americans who receive some form of government assistance or payment? Was he wrong to say that half the nation are moochers and victims who don’t take personal responsibility for their lives? What does he really think about all this—and them? His explanation required a bit more explanation. Yet Hannity—don’t be shocked—didn’t challenge him. Which means this case is not closed, and Romney’s 47 percent moment is not likely to remain in the past.

WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate