Gun Group: We’re Giving Away a Free Assault Rifle for Freedom!

Georgia Gun Owners

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Most dangerous thing in our inbox this morning: the above promo from the Second Amendment group Georgia Gun Owners, which is giving away a free AR-15 assault rifle to one lucky member on February 7. You get a carbine! You get a carbine! You get a carbine! The AR-15 was the weapon used by gunman Adam Lanza in last month’s massacre at Sandy Hook Elementary School in Newtown, Conn. It was also among the firearms included in the 1994 assault weapons ban (and subsequently legalized when the ban expired nine years ago). Per a press release, the GGO “hopes to alert, activate and mobilize gun owners in every corner of the state to oppose the Feinstein Gun Ban and others being touted in Washington, D.C. and elsewhere across the country.” (The entry form adds: “Void where prohibited.”)

In compliance with federal law, the lucky winner will be subjected to a background check—although the federal background check database is woefully incomplete. But the larger context, as the New York Times reported on Friday, is that rumors of impending gun control legislation are really the best thing that’s happened to the firearms industry in a long time. Dealers across the country are running out of arms and ammunition, and background checks for new gun purchases—which tracks closely to overall gun sales—increased 58.6 percent in December 2012 compared to December 2011. As a gun seller in Des Moines, Iowa, told the Times: “If I had 1,000 AR-15s I could sell them in a week.”

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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