Listen to Scarlett Johansson Try to Sell You on Obamacare

Screenshot: <a href="http://www.youtube.com/watch?v=HwrzMkPSeWc">The New York Times</a>/YouTube

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Last Friday, Planned Parenthood announced that they had enlisted three actresses to help them inform Americans about details of the Affordable Care Act. Scarlett Johansson, Aisha Tyler, and Gabrielle Union (all active in progressive politics) each recorded special phone messages to remind callers about Obamacare eligibility.

“We’re grateful that Scarlett Johansson, Aisha Tyler, and Gabrielle Union are lending their voices to help make sure that Planned Parenthood patients learn about the law and how it will benefit them,” Planned Parenthood president Cecile Richards said in a press release.

The recordings—which are being used as hold messages—can be heard when people call certain Planned Parenthood health centers, and they will be played by more in the near future. (Planned Parenthood operates roughly 750 health centers around the country.) The messages are part of the reproductive health organization’s larger national campaign to help women get enrolled. Planned Parenthood provided Mother Jones with audio files of the three phone messages.

Johansson:

Union:

Tyler:

Each actress asks, “Did you know you may be able to enroll in new, more affordable health insurance plans?” and directs listeners to this website for more information.

In recent months, the Obama administration has also been active in celebrity outreach to help pitch the health care law, particularly to young Americans. In July, a cluster of Hollywood celebrities gathered at the White House for a chat on how they could help spread the word. In attendance—along with producers and writers—were big-name entertainers including Amy Poehler, Jennifer Hudson, Michael Cera, and Kal Penn. (Penn served stints as associate director for the Office of Public Engagement in the Obama administration and delivered this speech at the 2012 Democratic National Convention, where Johansson also spoke.)

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You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

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