Listen to Scarlett Johansson Try to Sell You on Obamacare

Screenshot: <a href="http://www.youtube.com/watch?v=HwrzMkPSeWc">The New York Times</a>/YouTube

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Last Friday, Planned Parenthood announced that they had enlisted three actresses to help them inform Americans about details of the Affordable Care Act. Scarlett Johansson, Aisha Tyler, and Gabrielle Union (all active in progressive politics) each recorded special phone messages to remind callers about Obamacare eligibility.

“We’re grateful that Scarlett Johansson, Aisha Tyler, and Gabrielle Union are lending their voices to help make sure that Planned Parenthood patients learn about the law and how it will benefit them,” Planned Parenthood president Cecile Richards said in a press release.

The recordings—which are being used as hold messages—can be heard when people call certain Planned Parenthood health centers, and they will be played by more in the near future. (Planned Parenthood operates roughly 750 health centers around the country.) The messages are part of the reproductive health organization’s larger national campaign to help women get enrolled. Planned Parenthood provided Mother Jones with audio files of the three phone messages.

Johansson:

Union:

Tyler:

Each actress asks, “Did you know you may be able to enroll in new, more affordable health insurance plans?” and directs listeners to this website for more information.

In recent months, the Obama administration has also been active in celebrity outreach to help pitch the health care law, particularly to young Americans. In July, a cluster of Hollywood celebrities gathered at the White House for a chat on how they could help spread the word. In attendance—along with producers and writers—were big-name entertainers including Amy Poehler, Jennifer Hudson, Michael Cera, and Kal Penn. (Penn served stints as associate director for the Office of Public Engagement in the Obama administration and delivered this speech at the 2012 Democratic National Convention, where Johansson also spoke.)

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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