April 28, 2015

New Bud Light Tagline Wants to Remove “No” From Your Vocabulary

 

“The perfect beer for removing ‘no’ from your vocabulary for the night.”

This is the very real tagline the tone-deaf marketers at Bud Light have slapped onto beer bottles as a part of the company’s #UpForWhatever campaign. That initiative looks like this:

 

The slogan, which was captured in a photo and posted onto Reddit Monday, sparked a wave of anger from social media users who took to Twitter to blast the language for promoting a culture of rape.

 

Bud Light has already issued an apology, saying the company merely “intended to encourage spontaneous fun.” How this bad idea became a worse reality may turn out to be the perfect reason for removing Bud Light from your vocabulary every night.

 

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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