Fed-Up Uber Drivers Aim to Disrupt Super Bowl 50—With Their Own Mobile App

<a href="https://www.facebook.com/176386806056948/photos/gm.1123343464366906/184993348529627/?type=3&theater">Rideshare United</a>/Facebook


A disruptive smartphone app turned Uber into a $50 billion global juggernaut. Now a group of disgruntled Uber drivers, with the help of their own smartphone app, aims to kneecap the car-hailing service precisely when and where it will be most in demand: Super Bowl Sunday in the Bay Area.

Striking drivers reportedly intend to slow traffic near the stadium and inundate the streets around crowded Super Bowl events.

For Uber, the stakes are high. The big game is in Santa Clara, about an hour from Uber’s San Francisco headquarters. The company has chipped in $250,000 to $500,000 in cash and services to sponsor the Super Bowl Host Committee, according to Quartz. In return, it gets to be the first ride-sharing service allowed to access a Super Bowl game. It will even have exclusive pick-up and drop-off zones at the stadium—a coup for Uber’s marketing department, assuming the company doesn’t fall on its face.

And that’s where Uber’s labor problems may come back to haunt it. The drivers, who often make less than minimum wage, are angry because the company slashed fares nationwide over the past month. On Monday, several hundred of them protested at Uber’s offices in San Francisco and New York.

The group behind the San Francisco protest, United Uber Drivers, has pledged to hold a massive strike on Super Bowl Sunday, and some Uber drivers in other cities have said they will do the same in solidarity. According to the industry publication Ride Share Report, the drivers intend to slow highway traffic near the stadium and inundate the streets around crowded Super Bowl events in San Francisco.

That might not be all. United Uber Drivers did not respond to emails from Mother Jones, but downloading the group’s special iPhone app offers a bit more insight into its plans:

Other messages explain that when a push notification is received through the app, all drivers will be asked to go offline simultaneously, crippling Uber’s network. “We need you to invite every Uber driver you know,” urges the first message, written in November. “This communication technology will allow us to invite, unite and strike effectively without any fear or loss of the business relationship with Uber.”

But that might be easier said than done. With an estimated 40,000 Uber drivers in the Bay Area, the group will need a lot of downloads to mount an effective strike. Of course, people said the same thing about some startup’s harebrained bid to defeat the taxi industry. Uber proved them wrong.

DOES IT FEEL LIKE POLITICS IS AT A BREAKING POINT?

Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

We kept coming back to one word: corruption. Democracy and the rule of law being undermined by those with wealth and power for their own gain. So we're launching an ambitious Mother Jones Corruption Project to do deep, time-intensive reporting on systemic corruption, and asking the MoJo community to help crowdfund it.

We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

Thanks for reading—whether or not you can pitch in today, or ever, I'm glad you're with us.

Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate

Share your feedback: We’re planning to launch a new version of the comments section. Help us test it.