Who’s Behind the Jarring New Anti-Trump Ads That Depict Him Banning Jews and Mormons?

A brand-new super-PAC hits Trump for his proposed Muslim ban.


A super-PAC called TruthPAC, founded last week by a former Microsoft executive, has unleashed a series of provocative ads in Florida and Utah targeting Jewish and Mormon voters. The ads’ message: If Donald Trump would ban Muslims from entering the United States, what religious group would be next?

In a 15-second ad running in South Florida, the super-PAC features a cut of Trump’s speech announcing a proposed ban on Muslim immigration, but replaces “Muslims” with “the Jews.”

A nearly identical ad, apparently designed for the Utah market, subs in “Mormons.” A third version of the ad features a rolling list of religious and ethnic groups.

Mother Jones couldn’t find invoices filed with local television stations reporting the ad time being purchased for these spots. (This information would show up in the available database only if the ads are airing on network news stations, not on cable channels.) But TruthPAC reported on Saturday that it had spent $92,500 on ad production and buys. There is virtually no public information about the group, which was created on November 2. Information about its funding or total war chest won’t be available until after the election. Super-PACs can be quickly created and are allowed to spend unlimited sums instantly.

The treasurer of the group is a man named Dick Brass. He’s a former journalist who became a tech executive. He is perhaps best known for his work at Microsoft. In 2010, Brass published a New York Times op-ed blasting Microsoft for failing to innovate, citing work he did in the 1990s on an early version of tablet computers. His Wikipedia entry states that Brass helped pioneer spell-checking software.

Brass did not return a request for comment. It remains unclear how much the group will spend on these last-minute ads and who is putting up the money for this campaign.

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We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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