Exhibit presents a snapshot of a single topic with a collection of stats, trivia, and factual found objects.This time's theme: advertising.
Worldwide product placement in all media was worth $3.5 billion in 2004, a 200% increase from 1994.
In 2005, there were 108,000 instances of product placement in television programming—up 30% from 2004.
Due to TiVo and other ad-skipping digital video recorders (DVRs), TV networks could lose up to 10% of their ad sales by next year.
The ceo of Turner Broadcasting told Cable World that using DVRs to fast-forward through ads is "actually stealing the programming." But, he conceded, "[t]here's a certain amount of tolerance for going to the bathroom."
"Make your patriotism pay off." That?s the pitch at Why-Buy-Dinar.com, one of dozens of websites that challenge stay-the-course Americans to put their money where their mouths are by buying up Iraqi banknotes on the cheap. Ten bucks gets you a "Patriot Pack" containing a crisp new 1,000-dinar note. Okay, it's only worth about 68 cents, but as soon as Iraq becomes a well-oiled capitalist democracy, the website claims, that banknote's value could increase a whopping 4,412 times to $3,000. Dinar dealer Darren Chabluk, a.k.a. "Dr. Dinar," says dinar speculation is booming despite the "dream stealers" covering up good news from Baghdad. "As long as there's no nuclear war in Iraq," he says, "I believe over the next five to ten years that a doubling of your money is highly possible." As Why-Buy-Dinar's president, Matthew Yonan, who personally owns around 50 million dinars, explains, "Iraq doesn't have to have peace in order to have prosperity."
"Independent Democrat" Joe Lieberman just stepped out of his time capsule and penned an op-ed on his nostalgic trip to 2003:
I've just spent 10 days traveling in the Middle East and speaking to leaders there, all of which has made one thing clearer to me than ever: While we are naturally focused on Iraq, a larger war is emerging. On one side are extremists and terrorists led and sponsored by Iran, on the other moderates and democrats supported by the United States. Iraq is the most deadly battlefield on which that conflict is being fought. How we end the struggle there will affect not only the region but the worldwide war against the extremists who attacked us on Sept. 11, 2001.
Apparently, Lieberman never got the memo that said Iraq no longer has anything to do with 9/11 or the war on terror or exporting democracy or making Iran quake in its boots. No matter. Lieberman goes on to say that the crisis there is the result of a "conscious strategy by al-Qaeda and Iran" to throw the country into "full-scale civil war." Never mind the whole al-Qaeda=Sunni, Iran=Shiite thing; apparently opposing extremists agree on the shared goal of total chaos. The only answer, of course, is to send in more troops. Which brings us back to 2003, back when more U.S. boots on the ground could have secured Baghdad and the rest of the country, possibly averting the mess we're in 3 years later. Lieberman seems to get this. He writes, "In nearly four years of war, there have never been sufficient troops dispatched to accomplish our vital mission." However, that just means that now is the time for a big do-over: "The troop surge should be militarily meaningful in size, with a clearly defined mission." Clearly defined mission? You mean like linking Iraq to 9/11? Fire up the Wayback Machine...
Up to 30 percent of Iraq vets suffer from depression, anxiety, or post-traumatic stress disorder, according to the Pentagon. And those numbers go up with repeat deployments. So whatever may happen in the months ahead, we can expect a surge of soldiers with serious mental health needs. In the meantime, the Pentagon is gearing up for dealing with them with a series of Flash movies for VA employees based on the first documented case of Iraq-related psych issues. The patient is Gilgamesh, who, as you'll recall, was the king of Urukthe ancient land that would become modern-day Iraq. In the new version, Gilgamesh goes off to war, watches his buddy die, and comes home with an epic case of PTSD. It's a cheeky, cheesy take, but hopefully it means the Pentagon is starting to take the issue more seriously. It has a ways to go: It was reported earlier this year that 80 percent of vets with PTSD symptoms didn't get a follow-up. And some GIs who were diagnosed with the disorder were unceremoniously booted from the service.
A couple of weeks ago, the National Science Teachers Association refused a donation of copies of Al Gore's An Inconvenient Truth, lest its factually challenged donors, such as Exxon, were offended. Now, Participant Productions, the film's distributor, is giving away 50,000 copies to teachers who sign up here. And, via BoingBoing, we learn that the guys who run the less-than-educational website, HotOrNot have pitched in $25K to help get the effort off the ground. And if you want to oggle and do good, there's always Al Gore's Hot or Not page.