Yes really. Check out the actual site, which is now hosting the project's second issue. Push past the animated bees buzzing around scenically, and don't get so distracted by this homey idyll that you forget to click on the shabby chic nav tool in the upper right.
Once you do, you might venture over to the about page, which says this: "By exploring the winsome themes found in the everyday blend of our meals, hobbies, and relationships, each issue inspires readers to try a new recipe, think a new thought, and join a new conversation. Ultimately, these are stories that remind us of the joy we experience when we make time to do life together." (Emphasis added.)
But wait, it gets better. Nestled among the features about stair climbing and giving up groceries is a Q&A with Chick-Fil-A on-staff registered dietitian (don't even get me started) Jodie Worrell: