Bill Burton Explains Why Super PACs Have Such Lame Names

| Fri Jul. 6, 2012 5:37 PM EDT

When I read Robert Draper's piece this morning about Priorities USA Action, a Democratic super PAC, the first thought that popped into my head was, "Why do all these super PACs have such lame names?" As it turns out, though, PUSAA founder Bill Burton answered my question about halfway through:

It took several weeks for Burton and Sweeney to come up with a name for their start-up. To their irritation, every slogan they considered had already been trademarked by Republicans. “We gave our lawyer 10 more names,” Burton recalls. “Then like 50. We’re literally trying every combination of whatever. You can’t come up with a name that has the word ‘future’ in it that the Republicans don’t control. Romney’s Restore Our Future — that doesn’t even make sense, and that’s probably why they were able to get it.

So there you go.

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