People Who Know the Koch Brothers Sure Don't Like Them Much

| Tue Mar. 25, 2014 12:37 PM EDT

This is apropos of nothing in particular, but Dave Weigel draws my attention today to a new GWU/Battleground poll that gives us approval/disapproval ratings for an eclectic bunch of people that happens to include the Koch brothers. It turns out that they're more unpopular than anyone else on the list. Weigel comments on what this means for the Democrats' anti-Koch offensive:

I generally agree that the Koch focus (Kochus?) is a poor substitute for a positive Democratic agenda, if such a thing is possible, but I don't see anything in the poll that contradicts the Democratic strategy. Charles and David Koch never, ever do TV interviews, choosing to exercise their influence behind the scenes of political groups, and they're known by two out of five Americans?

Given their low profile, you'd hardly expect the Kochs to be a household name. And yet, nearly half of all Americans have heard of them, and among those who are in the know they're very unpopular. So maybe the Democratic strategy of personalizing the robber-baron right by demonizing the Kochs is paying off. Give it another few months and maybe the Kochs will be a household name.

On the other hand, keep in mind how unreliable these polls are. It's possible that half the people who claim to have heard of the Koch brothers think they're the rap duo who performed at the Grammys a few weeks ago. Maybe if Macklemore and Ryan Lewis were less annoying, the Kochs would have done better in this poll.