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Beck Watch: FOX in Denial?
A spokesperson for FOX News told TVNewser that claims by ColorofChange that the advertising revenue for Glenn Beck's program has halved since the ad boycott began last month are "wildly inaccurate on all fronts—revenue has not been affected in any way." I find that surprising, considering that the program once hosted blockbuster advertisers like AT&T, Capital One, and Mercedes-Benz, and is now limited to the rather anemic list shown below. But hey, the first step to recovery is denial, right?
Here's who advertised on Glenn Beck's program today:
Rosland Capital
Carbonite
News Corp. (The Wall Street Journal)
BookIt.com
The Foundation for a Better Life
Clarity Media Group (The Weekly Standard)
Lear Capital
Conservatives for Patients' Rights
Citrix (GoToMeeting)
Allstate Insurance Co.
Publisher's Clearing House
LifeLock
Freije Treatment Systems (EasyWater Systems)
Consumer Debt Relief
IRSTaxAgreements.com
Merit Financial
Imperial Structured Settlements
National Review
I read elsewhere that the
I read elsewhere that the advertisers simply moved their ads elsewhere on Fox and so, in effect did not lose revenue. If people still watch the show it might not affect Fox's bottom line, especially if they keep his wacky world of viewers on the hook with uber-conservative advertising. kind of like metal blade and road runner records incessantly advertising on mtv's headbanger's ball. the cater to the niche anyway. he's too damn popular to be pulled right now.
Why would you believe color
Why would you believe color of change? Do they have some expertise in ad rates and ad fulfillment and the rest of it?
You're MoJo, and specialize in investigative reporting, right?
Well, have ad rates dropped off? Have ratings dropped off?
He Said She Said
tagged as:- solution
The anonymous commenter has it right- this is the same he said she said bullshit reporting that the MSM champions, and MoJo readers shouldn't have to put up with.
Rather than reporting that Party A said *this* but Party B said *that*, why don't you tell us what actually happened, Ben?
On the Media covered this
On the Media covered this weeks ago:
http://www.onthemedia.org/transcripts/2009/08/21/03
Hack
No mention of Color of Change found Van Jones being a racist communist? Or that Glenn Beck exposed this guy?
Hack