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Obama Releases Two-Minute Ad on Financial Meltdown
Apparently the Obama people think the financial turmoil of the last few days is an opportunity to speak directly to the American people worth breaking the bank for. They've put an extremely rare two-minute advertisement on the air "nationally and in battleground states around the country," according to the campaign.
It is everything Obama has been criticized for being on the stump these past several weeks: thoughtful, measured, and post-partisan. It takes no jabs at John McCain or George W. Bush. In the last few days, though, Obama and his ads have hit harder; obviously the campaign felt the content of this ad is too serious to be presented in that style. Key question: Does it hold your attention?
Comments
I think its good. Even if it doesn't hold a person's attention all the way through, each part of the message is important- they'll pick up something from it. Personally, I found it compelling enough to watch all the way.
I listened to it, but I couldn't watch it because there was some weird reflection to his left that looked like an upside down glass tumbler my eyes kept straying to. Audibly speaking (npi), it was a compelling message and did hold my attention. But that glass or window has got to go! His next ad could involve the bailouts, in which he could argue that now we, the taxpayers, own Wall Street, and have a right to see it regulated so as to protect our mutual investments. I do think this is a much better way to get a message across, though I know a lot of people will bitch if it plays too often. There's not a sound bite in it, y'know, it doesn't have a hook or a beat you can dance to,
Posted by: smitisan on 09/17/08 at 8:04 AM Respond
I liked it. The middle part is a bit weak on attention-holding (where he starts to get into the details of his plan). But overall he does a great job of being serious and direct and honest. I would love to see this man as President.
Posted by: Heath on 09/17/08 at 8:21 AM Respond
Now that is the type of political ad that I find compelling. It was free of put downs and accusations. I am 71 years old and have come to dread each election season because the focus is rarely on issues and policies but instead it is on trying to turn the audience against the opponent. The media gets caught up in the mud slinging and doesn't do the research that needs to be done on the leadership qualities of a candidate.
Posted by: MIriam Iverson on 09/17/08 at 8:32 AM Respond
The ad does a good job of showing that he has concrete ideas to solve the economic challenges facing the country. It doesn't seem to matter how much he talks about specifics, the Republicans continue to claim that there's no substance behind his rhetoric, but hopefully ads like this will show the voters that he's got more than just inspiring speeches.
One thing that I found a little disconcerting while watching the ad was that he's not looking directly at the camera. You can see that he's reading off of a teleprompter, which is to be expected, I suppose, but it makes it seem less genuine and lacks the warmth of his other speeches.
Posted by: archerid on 09/17/08 at 8:37 AM Respond
It's outstanding. Hopefully, the American public has a two minute attention span.
I have become less and less confident over the years that the American people actually give a damn. It seems that as long as we can afford our six-packs, our smokes, the monthly payments on our first and second mortgages; the payment on our SUVs, the gas to power them; a few dozen reality shows on TV to entertain the family, a new edition of Madden-200X each year to placate the children; and a few pennies to allow us to go out to McDonald's every week or so, that we are content.
Do Americans' have the intellectual depth to "get" such a profound message regarding the economy? I hope so, but I am concerned that many Americans will foolishly vote for a simpler myth and wish it were the truth.
Americans are nothing if not wishful thinkers.... You would think that the debacles of the past eight years would have encouraged Americans to think a little deeper and react differently to protect their own self-interests if not the Nation's.
If you believe that a vast number of Americans will think before they vote, then you are more of a believer than I.
Posted by: TheRef on 09/17/08 at 8:39 AM Respond
Would have been 100 times better if the backdrop was his own living room with family in the background, a coffee shop, him walkign down the street, a ballgame, or a montage of the three. A little everyman background and visual stimulation to keep your mind on the screen.
Posted by: Lee on 09/17/08 at 8:57 AM Respond
Does it hold our attention? Why is that the most relevant way to frame reader response? I would really like to know why the MoJo writer considered this the "key question". What was the thinking behind that?
Posted by: freelyb on 09/17/08 at 9:03 AM Respond
Right on, but most Americans will not listen whether they support Obama or McCain. Sixty-one percent of Americans believe that the Noah story in Genesis is historic fact, so how can we think that Obama can get through to anyone? As to the 40% left, who knows? They may believe if you put lipstick on Dick Chaney he will be Sarah Palin, which, incidentally, is true! Am I disgusted? Yeah.
Posted by: Frederick Lee Fuller on 09/17/08 at 9:16 AM Respond
I doubt that that ad actually is played very often or in many places as a advertisement. It is weak as a political advertisement because it is so long and boring. It also looks like he is reading it.
As to content, he wants to buy votes with $1,000 "tax" decrease payments (which might help him) and he wants to end the Iraq war responsibly. Otherwise, there is not much there that would be memorable to a viewer (assuming someone made it through the first 60 seconds, which most people surely would not).
It is silly to think that Obama (or McCain) really have valuable new ideas on the economy or that any president has the power as president to "fix" the economy. McCain is little better, but what life experience does Obama have that would make anyone think that he would be good on the economy?
Posted by: Brian on 09/17/08 at 11:18 AM Respond
It thought the ad was compelling, intelligent, and a breath of fresh air. The mere fact that it was devoid of the snarky, snipey remarks that have become the brand of McCain, Palin, and the rest of the Republican party should be enough to hold a viewer's attention. Bravo.
Posted by: Katy C on 09/17/08 at 1:23 PM Respond
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Posted by: jaime on 09/17/08 at 7:06 AM Respond