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Another Obama Ad Takes Very Serious Tone
The Obama campaign has released another long-form ad in which Obama speaks directly to the camera for the entire duration. It's below. As you probably know, they released a rare two-minute ad a little over a week ago; some said the serious tone was appropriate for the grave economic subject matter covered within, others said it was unwatchably boring. Two observations on the new ad:
(1) The Obama campaign obviously believes that the first ad worked. Their internal polling must show that, at the moment, Americans see Obama as the more steady and presidential of the two candidates. Don't expect any fireworks from Obama at the debate on Friday.
(2) This is what having $77.5 million on hand will do for you. You can move beyond the standard 30-second format in your advertising.
Comments
I like this ad because it shows Obama is confident he can lead America out of the financial nightmare. He also stresses that he will focus on helping the middle class.
More important, Obama states that he will cut taxes for the middle class. "Cutting taxes" is music to the ears of Republicans and it may help some undecideds turn to Obama. It is a message he needed to get out since the McCain campaign has been distorting Obama's plan by saying Obama will raise all taxes.
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Posted by: nnorman51 on 09/25/08 at 9:48 AM Respond