November 6, 2007

Expect Less PVC at Target

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target.jpgRetail giant Target has announced plans to reduce its use of PVC (polyvinyl chloride), particularly in goods geared toward children, like bibs and lunchboxes. PVC isn’t good for anyone (the EPA says it can cause a whole mess of health problems, including cancer), but it’s especially bad for kids, since it contains lead.

The company’s goal is to offer PVC alternatives to most toys by fall of 2008. Wal-Mart has promised to completely eliminate PVC products by 2009.

This trend of mega-retailer self awareness is good news, especially considering the fact that Consumer Product Safety Commission officials are off gallivanting around the world on the toy industry’s dime.

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With only days left until December 31, we've raised about half of our $400,000 goal—but we need a huge surge in reader support to close the remaining gap. Whether you've given before or this is your first time, your contribution right now matters.

Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do. That’s why we need you right now. Please chip in to help close the gap.

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