Genocide or Jacko?

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Heard about the ongoing genocide in Darfur? If so, it probably hasn’t been from television news. The Center for American Progress explains:

The vast majority of Americans continue to rely on broadcast and cable television as their primary source of information. No other source of information, including newspapers, radio and the Internet, comes close to the power of television. For many, if an event is not reported on television, it does not happen.

As the horror in Darfur continues, our major television news networks are largely missing in action. Last month, CNN, FOX News, NBC/MSNBC, ABC, and CBS ran 50 times as many stories about Michael Jackson and 12 times as many stories about Tom Cruise as they did about the genocide in Darfur. Whether it is coverage of the civil rights movement in the 1950s and ’60s, the Ethiopian famine in the 1980s, or recent coverage of the tsunami, television news can help stop grave injustices and end human suffering. Increased television coverage of the genocide in Darfur has the power to spur the action required to stop a devastating crime against humanity. In short, increased television coverage of the genocide in Darfur has the power to help save thousands of lives.

But, you know, the media market is such a wonderful thing, and if Tom Cruise is what the people are demanding…

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ONLY HOURS LEFT—AND EVERYTHING RIDING ON IT

A full one-third of our annual fundraising comes in this month alone. That’s risky, because a strong December means our newsroom is on the beat and reporting at full strength—but a weak one means budget cuts and hard choices ahead.

With just hours left, we need a huge surge in reader support to get to our $400,000 year-end goal. Whether you've given before or this is your first time, your contribution right now matters. All gifts are 3X matched and tax-deductible.

Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do. That’s why we need you right now. Please chip in to help close the gap.

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