August 25, 2009

VIDEO: Paris, Lindsay, Fiji–Eek?

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As Anna Lenzer found in writing this issue’s cover story, Fiji Water has a loyal celebrity following. Lindsay Lohan, Diddy, Paris Hilton, and even President Obama have been seen with the iconic blue-capped bottle. But will they be so thirsty for Fiji after they watch this new video from the Nation Institute’s investigative fund?

We know Hollywood’s a pretty liberal place, but Fiji Water is produced under the government of a military junta, its bottles use twice as much plastic as some competitors’, and it’s shipped thousands of miles from one of the farthest corners of the globe. Fiji Water may taste good, but what a price.

 

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A full one-third of our annual fundraising comes in this month alone. That’s risky, because a strong December means our newsroom is on the beat and reporting at full strength—but a weak one means budget cuts and hard choices ahead.

With just hours left, we need a huge surge in reader support to get to our $400,000 year-end goal. Whether you've given before or this is your first time, your contribution right now matters. All gifts are 3X matched and tax-deductible.

Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do. That’s why we need you right now. Please chip in to help close the gap.

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