October 10, 2006

Web Redesign Shows Fox News’ True Colors?

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Conspiracy theory of the day, courtesy of advertising/branding blog Snark Hunting:

Gearing up for November’s elections, Fox News has quietly morphed their corporate color scheme, replacing nearly all of the red with blue.

Hey, when your brand is all about championing the powers that be, being a chameleon is your only survival option.

Sure enough, its web site has lost a lot of its once red-blooded palette. And I don’t think it’s because they’re Billy Bragg fans. (Right: FoxNews.com before and after.)

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Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do. That’s why we need you right now. Please chip in to help close the gap.

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