December 30, 2007

Romney Pulling Huckabee Down in Iowa

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Want proof negative advertising works? From MSNBC’s First Read:

After nearly two weeks of Romney airing TV ads in the this state criticizing his records on immigration and crime, Huckabee’s standing in Iowa has slipped, according to the latest MSNBC/McClatchy/Mason-Dixon poll. In the survey, Romney now leads Huckabee, 27%-23%… Three weeks ago — before Romney began his contrast ads — the poll had Huckabee comfortably leading Romney, 32%-20%.

One of the reasons for Huck’s decline: His lead over Romney among self-identified born-again Christians has dropped from 42%-8% to 34%-27%. And among weekly churchgoers, it has decreased from 38%-15% to 28%-27%.

Mitt’s anti-Huckabee ads are after the jump.

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A full one-third of our annual fundraising comes in this month alone. That’s risky, because a strong December means our newsroom is on the beat and reporting at full strength—but a weak one means budget cuts and hard choices ahead.

With just hours left, we need a huge surge in reader support to get to our $400,000 year-end goal. Whether you've given before or this is your first time, your contribution right now matters. All gifts are 3X matched and tax-deductible.

Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do. That’s why we need you right now. Please chip in to help close the gap.

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