July/August 2009 Issue

Big Gulp

How much H20 goes into everyday products.


Microchip

8 gallons

Apple

18 gallons

Pint of beer

20 gallons

4 oz. wine

32 gallons

16 oz. Diet Coke

33 gallons

4 oz. coffee

37 gallons

7 oz. orange juice

45 gallons

Diaper

214 gallons

1 lb. chicken

467 gallons

1 lb. cheese

599 gallons

Hamburger

634 gallons

Cotton T-shirt

719 gallons

Ream of white paper

1,321 gallons

1 lb. beef

1,857 gallons

Pair of leather shoes

2,113 gallons

Pair of jeans

2,866 gallons

Midsize car

39,090 gallons

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December is make or break for us. A full one-third of our annual fundraising comes in this month alone. A strong December means our newsroom is on the beat and reporting at full strength. A weak one means budget cuts and hard choices ahead.

The December 31 deadline is closing in fast. To reach our $400,000 goal, we need readers who’ve never given before to join the ranks of MoJo donors. And we need our steadfast supporters to give again today—any amount.

Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do.

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