Farmworkers Win an Extra Penny From the Ultimate Penny Pincher, Walmart

Walmart representatives John Amaya (left), Tom Leech (center) and CIW’s Lucas Benitez and Gerardo Reyes Chavez (far right) sign an historic agreement at a farm outside of Immokalee, Florida. CIW


Before fast-food workers began agitating for a liveable wage, before Walmart employees began holding public demonstrations to demand better pay from the largest US private employer, there was the Coalition of Immokalee Workers in Florida’s vast tomato fields.

Living in dire conditions, disempowered by their status as undocumented migrants from points south, making sub-poverty wages, subjected to often-violent repression and sometimes outright slavery—all depicted in detail in Barry Estabrook’s Tomatoland—the workers rolled out an ambitious and quixotic-seeming strategy to improve their lot in the mid-2000s. Rather than continuing to knock their heads against Florida’s entrenched tomato barons directly, CIW instead brought battle to their case to the growers’ customers: massive fast-food chains.

Using boycotts and partnering with college-student activists, CIW demanded that the chains pay an extra penny per pound for their tomatoes, which would then be passed on directly to the workers. A penny per pound would represent the first major pay raise in years for the workers, and a minor dip in profits for massive chains like McDonalds. Yet the chains fought back, sometimes voraciously.

And then, one by one, they fell: first YUM Brands (Taco Bell) signed the penny-a-pound pledge, then McDonalds, then Burger King, and finally, after a long battle, Chipotle Grill. After that, CIW turned its attention to retailers, signing agreements with Whole Foods and Trader Joe’s.

Late Thursday, CIW netted the biggest fish of all: Walmart, by far the largest private food buyer in the US. A company that muscled its way to the top of the US corporate heap by pinching pennies—squeezing suppliers and its own workers relentlessly—has now agreed to shell out an extra penny per pound for tomatoes.

CIW has shown yet again that scrappy workers, sufficiently organized, can win concessions from even the most ruthless companies. Barry Estabrook has more.

 

 

THE BIG QUESTION...

as we head into 2020 is whether politics and media will be a billionaires’ game, or a playing field where the rest of us have a shot. That's what Mother Jones CEO Monika Bauerlein tackles in her annual December column—"Billionaires Are Not the Answer"—about the state of journalism and our plans for the year ahead.

We can't afford to let independent reporting depend on the goodwill of the superrich: Please help Mother Jones build an alternative to oligarchy that is funded by and answerable to its readers. Please join us with a tax-deductible, year-end donation so we can keep going after the big stories without fear, favor, or false equivalency.

THE BIG QUESTION...

as we head into 2020 is whether politics and media will be a billionaires’ game, or a playing field where the rest of us have a shot.

Please read our annual column about the state of journalism and Mother Jones' plans for the year ahead, and help us build an alternative to oligarchy by supporting our people-powered journalism with a year-end gift today.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate

We have a new comment system! We are now using Coral, from Vox Media, for comments on all new articles. We'd love your feedback.