Nutritionist Group: Feed Your Kid Kraft “Cheese Product”

<a href="http://www.shutterstock.com/cat.mhtml?lang=en&language=en&ref_site=photo&search_source=search_form&version=llv1&anyorall=all&safesearch=1&use_local_boost=1&searchterm=processed%20cheese&show_color_wheel=1&orient=&commercial_ok=&media_type=images&search_cat=&searchtermx=&photographer_name=&people_gender=&people_age=&people_ethnicity=&people_number=&color=&page=1&inline=150235274">MaraZe </a>/Shutterstock

Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.


Kraft can’t call its individually wrapped, orange-colored slices “cheese,” at least not precisely. Hell, it can’t even use the phrase “pasteurized process cheese food,” because the Food and Drug Administration requires products with that designation be made up of at least 51 percent real cheese. Instead, Kraft’s American singles bear the appetizing appellation “pasteurized process cheese product,” because in addition to cheese, they contain stuff like milk protein concentrate and whey protein concentrate.

Kraft Singles are the first product to earn the Kids Eat Right endorsement from the Academy of Nutrition and Dietetics.

But the processed-food giant can proudly display the Academy of Nutrition and Dietetics‘ “Kids Eat Right” seal on the label of its iconic American Singles, reports the New York Times‘ Stephanie Strom. In fact, the plastic-wrapped slices are the first product to earn the Kids Eat Right endorsement, Strom adds.

That a bunch of professional nutritionists would hail imitation cheese as ideal kid food might seem weird—but not if you read this 2014 piece by my colleague Kiera Butler, who attended the annual meeting of the Academy of Nutrition and Dietetics’ California chapter. McDonald’s catered the lunch, and the Corn Refiners Association—trade group of high-fructose corn syrup manufactures—ran a panel on the benefits of “Sweeteners in Schools,” Butler reported. 

Then there’s this 2013 report from the food industry lawyer and researcher Michele Simon, which documented the strong and ever-growing financial ties between the Academy and Big Food companies, including Kraft.

Marketing the singles directly to parents through the Kids Eat Right label may be part of the company’s effort to revive the fortunes of its legacy brands. Last month, the company’s new CEO, John Cahill, declared that 2014 was a “difficult and disappointing year,” and announced the departure of the company’s top execs for finance, marketing, and R&D.

In the end, though, slapping a kid’s health label on such a highly processed food may do more to damage the Academy of Nutrition and Dietetics’ brand than bolster Kraft’s.

THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate