You Were Right. Whole Foods Is Ripping You Off.

Michael Holahan/ZUMA

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For anyone who regularly gawks at Whole Foods’ sky-high prices in New York, here’s some righteous vindication: The grocery store is being investigated by city officials for overcharging customers.

The Daily News reports New York City’s Department of Consumer Affairs has opened a probe into a laundry list of pricing violations going back to at least 2010, mainly dealing with mislabeling prepackaged food products with incorrect weights. An agency spokesperson said that when investigators weighed 80 different items at eight locations, every single one of the labels were found to be incorrect, usually overcharging the customer.

One item cost $4.85 more than its correct price.

“Our inspectors tell me this is the worst case of mislabeling they have seen in their careers,” commissioner Julie Menin said. “As a large chain grocery store, Whole Foods has the money and resources to ensure greater accuracy and to correct what appears to be a widespread problem—the city’s shoppers deserve to be correctly charged.”

As a result, Whole Foods has been hit with more than 800 violations. In a statement, a company representative denied the charges and said Whole Foods was “vigorously defending ourselves.”

Around this time last year, Whole Foods was forced to shell out $800,000 to the municipal governments of Santa Monica, Los Angeles, and San Diego for similar violations in its California stores.

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We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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