Friday Cat Blogging – 19 September 2008

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FRIDAY CATBLOGGING….Fall is here! I know your puny human calendar says it’s still a few days away, but I know better because my seasonal alarm clock has spoken. A few days ago, after a summer of ignoring it, Domino once again demanded (literally) that we clear the junk off the sheepskin pod and put it back up on the couch for her to sleep in. This is a much better indicator than all that solstice/equinox stuff.

Though it may be a little iffy about which season is coming up. Last year Domino demanded the return of the pod right before winter. This is either an indication of a chilly fall ahead of us, or else an indication that Domino has a brain the size of a peanut. But look: if you had a brain the size of a peanut, you’d have trouble keeping track of seasons too. So don’t be too judgmental.

Meanwhile, Inkblot doesn’t need a pod or any other kind of sleep aid. Just a paw over his eyes and he’s set to go.

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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