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PASSION PLAY….I’m not generally a big fan of Tom Friedman, but his advice today to Barack Obama seems right on target:

Whoever slipped that Valium into Barack Obama’s coffee needs to be found and arrested by the Democrats because Obama has gone from cool to cold.

….Forget trashing McCain’s ideas. If Obama wants to rally his base, he has to be more passionate about his own ideas. I have long felt that what propelled Obama early was the fact that many Americans understand in their guts that we need a change, but the change we need is to focus on nation-building at home. We’re in decline. We need to get back to work on our country. And that is going to require strong, smart government.

Who is bailing out Fannie Mae? Who is going to build a new energy system? Health care? More tax cuts are not going to do it. But I am just not sure that Obama is making the sale that he has the plan and passion to unite and mobilize the country for this task.

All politicians are sales people first and foremost, and the first thing they sell is themselves. But Obama, I think, has done a pretty good job of that already. His next step, then, is to sell the country not just on change, but on specifically liberal change. As Friedman says, “When you say Obama’s name today and ask people for their first impression — a quick, flash, gut, first impression — no single word or phrase or policy comes to mind.”

Obama needs to correct this, and quickly. He needs to sell the country on a few core liberal ideas the same way Ronald Reagan sold the country on a few core conservative ideas three decades ago. So far, though, he’s been too cautious to really try this, and it’s showing. He better start showing a little more liberal conviction, and soon, if he wants to sit in the Oval Office come next January.

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GREAT JOURNALISM, SLOW FUNDRAISING

Our team has been on fire lately—publishing sweeping, one-of-a-kind investigations, ambitious, groundbreaking projects, and even releasing “the holy shit documentary of the year.” And that’s on top of protecting free and fair elections and standing up to bullies and BS when others in the media don’t.

Yet, we just came up pretty short on our first big fundraising campaign since Mother Jones and the Center for Investigative Reporting joined forces.

So, two things:

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2) If you’re not ready to donate but you’re interested enough in our work to be reading this, please consider signing up for our free Mother Jones Daily newsletter to get to know us and our reporting better. Maybe once you do, you’ll see it’s something worth supporting.

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