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CIVIL WAR WATCH….From the LA Times:

The social conservatives and moderates who together boosted the Republican Party to dominance have begun a tense battle over the future of the GOP, with social conservatives already moving to seize control of the party’s machinery and some vowing to limit John McCain’s influence, even if he wins the presidency.

In skirmishes around the country in recent months, evangelicals and others who believe Republicans have been too timid in fighting abortion, gay marriage and illegal immigration have won election to the party’s national committee, in preparation for a fight over the direction and leadership of the party.

Obviously this sounds crazy to liberal ears, but I guess I can’t blame them. After all, the job of a true believer is to believe. And turning elections into culture war battlefields certainly seems to have worked in the past for them.

But times change. Among vast swathes of the young, the culture war has lost its salience. Worse, it’s become an albatross, a sign of intolerance and hatred that young voters despise. The results are crystal clear in party ID polling: twenty-somethings have fled the Republican Party in numbers not seen since the Great Depression, and if social conservatives manage to wrest control of the GOP and start shrieking 24/7 about banning abortion and hating gay people, they’ll be guaranteeing Democratic dominance among an entire cohort of voters for decades to come.

Which is fine with me, of course. But the adults in the Republican Party better plan on knocking heads very hard and very fast if they don’t share my attitude. Sarah Palin isn’t the future of their party, she’s the future of mine.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

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