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JOHN McCAIN’S PROBLEM….Today’s New York Times poll graphically illustrates the biggest problem John McCain had going into this election. Normally, a Republican would run right in the primary and then tack to the center during the general election. But McCain, who has always been distrusted by the hardcore conservative wing of the party — the social conservatives especially — couldn’t do that. In order to consolidate their support, he had to tack to the right for the general election, most spectacularly with his choice of Sarah Palin as VP.

But this has been disastrous. McCain’s biggest electoral advantage was always his appeal to independents, and as he’s moved to the right independents have abandoned him in droves. In the last month, his favorable rating among independents has gone down 3 points and his unfavorable rating has skyrocketed an astonishing 20 points. In other words, nearly every single independent who didn’t already have an opinion about McCain has decided in the last month that they don’t like him. The New John McCain has been the biggest flop imaginable.

I honestly don’t know what he could have done differently to avoid this. One argument, I suppose, is that conservatives would have ended up voting for him regardless, so he should have ignored them and gone after the independent bloc like a laser. But I’ll bet that wouldn’t have worked either. Conservatives were genuinely uncomfortable with McCain, and if he had aggressively courted the independent vote Rush Limbaugh would have been skinning him alive 24/7 and James Dobson would still be telling his followers to stay home this year.

Was there an answer to this dilemma? I can’t think of one. McCain’s rock this year was very, very hard, and his hard place was very, very rocky. He was just plain screwed.

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From the desk of Mother Jones CEO, Monika Bauerlein...

Newsrooms can be funded in many ways. One of the most controversial (and volatile) ways is by a for-profit corporation or a billionaire owner. We see it across the headlines on a weekly basis: the claw backs in public media, the gutting of The Washington Post, the bending over backwards to appeal to Trump and his allies.

But not here.

When Mother Jones first started publishing 50 years ago, our founders made a critical decision: to be a reader-supported nonprofit. They knew that no corporate owner would be interested in a muckraking newsroom; they also knew that no muckraking newsroom would be interested in following the agenda of a corporate owner.

And so, we’ve been reader-funded for half a century. We rely on contributions from our readers—readers like you—whether it’s $50, or $15 a month, or whatever fits your budget. People give what they can, and every donation makes a difference for our newsroom, which has grown tremendously—in size and reach and renown—since its inception in 1976.

You may be wondering: What does it take to publish an investigation? And what does my donation actually fund? The answers are one and the same: It takes people, resources, and time. And that’s what your donation funds directly.

Every donation Mother Jones receives from readers fortifies our newsroom, whether we’re covering underreported scandals out of Washington, DC, or the most important news of the day. And right now, each donation will be doubled because of our $50,000 match. So when you make a donation—$5, $50, any amount—it’ll go twice as far.

Your support keeps us going. If you’re able, donate today.

Thanks for reading.

—Monika

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