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THE OBAMA INFOMERCIAL….The Nielsen people just emailed to tell me that Barack Obama’s infomercial last night was viewed by 21.7% of all households watching TV. That compares to 38.3% for the final Obama-McCain debate.

Is that good? Bad? I’m not sure, really. But with the kind of money the Obama campaign has, I guess it doesn’t matter much.

What did everyone think of it? I thought it was (duh) really well done and did a good job of presenting Obama as both a serious candidate and a normal human being. On the other hand, the tales of woe struck me as a little heavy handed. I think it might have been better if it had been a little less gloomy.

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YOUR GIFT DOUBLES THROUGH FRIDAY

Right now, every dollar you give goes twice as far—but only until Friday’s midnight deadline. This is the moment to make your support count double.

In a climate where journalists face mounting pressure to back down, stay silent, or soften their reporting, Mother Jones refuses to flinch. We’re pushing back against intimidation and delivering fierce, independent journalism that holds power accountable—no matter who’s trying to silence us.

But here’s the reality: We’re a nonprofit newsroom with zero corporate backing and no financial cushion. We depend entirely on readers like you to fund the investigations that matter most.

Friday’s 2X match deadline is coming soon. We need you on the team right now. Please chip in and double your impact.

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