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PICKING PALIN….My morning LA Times tells me something I didn’t know before. Steve Schmidt, the McCain campaign manager responsible for Paris and Britney, the anti-press jihad, the slurs against Obama’s patriotism, and all the rest of the McCain campaign’s kitchen sink, was also the brains behind McCain’s biggest bet-the-ranch stunt of all:

The effort peaked with the choice of Palin as McCain’s running mate. Convinced that McCain needed a dramatic gesture to make the race competitive, Schmidt pressed McCain to pluck the Alaska governor from obscurity.

Other than the candidates, no one in the operation has more riding on that decision than Schmidt. And no one has worked harder to turn the decision into a success.

He defended Palin against what he called sexist attacks, and traveled to Alaska to brief her before her first TV interviews. For three days, he was ensconced at McCain’s spread in Sedona, Ariz., helping Palin prepare for her performance on the biggest night of her career: the debate against Democratic vice presidential nominee Joe Biden.

In the world of high-octane political campaigns, Schmidt used to have a reputation for both brains and brawn. After this November, I have a feeling brawn is all his reputation will be left with.

HERE ARE THE FACTS:

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ONE MORE QUICK THING:

Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

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