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ALWAYS LOOK UNDER THE HOOD….Some good advice from Dean Baker. When a news article tells you that industrial production fell “less than expected,” check to see if that’s only because the previous month’s numbers have been revised downward:

There are often large revisions to prior months’ data. A large fall from an upward revision can leave us in a much better place than a small fall from a downward revision. If the new information in the report is that things were much worse last month than we had thought, we have limited grounds to celebrate when we say that they have not worsened too much further in the current month.

The data show that November’s manufacturing output is down 1.4 percent from October’s level, which was in turn revised down by 0.5 percent from the previously reported level. Over the last three months, manufacturing output has fallen at a 17.8 percent annual rate. That is not good news.

No, it sure doesn’t sound like good news to me. On the other hand, if we let GM go under we’ll all be pining away for the days of a mere 17.8% decline.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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