Quote of the Day – 02.05.09

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QUOTE OF THE DAY….From Joe Klein, begging his fellow reporters not to make the same mistake he made 16 years ago:

In 1993, I did a pretty shabby job of covering Bill Clinton’s economic plan. It was, in sum, a very good plan — it worked wonders for the economy — but I focused on the mishaps. (Clinton, for example, pulled the rug out from under House Democrats by offering a carbon tax, which they voted for…and then the President removed it from the bill.) Clinton couldn’t get any Republican votes for the package. A disaster! He had trouble getting Democratic votes for it; he had to beg Bob Kerrey for his vote to get it through the Senate. His presidency was in ruins! He had lost all credibility! (Actually, those of us who had focused on some big ugly trees rather than the blooming forest were the ones who had lost credibility.) It pains me to watch normally reasonable colleagues overreacting to Obama’s situation now — which is far less dire than Clinton’s was.

The problem is that Republicans know what attracts media attention: shiny new baubles. So we need an even shinier new bauble of our own to distract them. But what? A war? Maybe a shark attack somewhere? Or some Britney news?

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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