Spinning Health Care Reform


How does the health care industry spin the media to protect its turf? Columbia Journalism Review‘s Trudy Lieberman interviews Wendell Potter, a former head of corporate communications for CIGNA, the country’s fourth-largest insurer (and the insurer of the Corn household). And Potter tells all. He shares an insider’s perspective we rarely get:

Trudy Lieberman: Why did you leave CIGNA?

Wendell Potter: I didn’t want to be part of another health insurance industry effort to shape reform that would benefit the industry at the expense of the public.

TL: Was there anything in particular that turned you against the industry?

WP: A couple of years ago I was in Tennessee and saw an ad for a health expedition in the nearby town of Wise, Virginia. Out of curiosity I went and was overwhelmed by what I saw. Hundreds of people were standing in line to get free medical care in animal stalls. Some had camped out the night before in the rain. It was like being in a different country. It moved me to tears. Shortly afterward I was flying in a corporate jet and realized someone’s insurance premiums were paying for me to fly that way. I knew it wasn’t long before I had to leave the industry. It was like my road to Damascus.

Potter explains how the industry routinely manipulates data and how he manipulated reporters, explaining the details of the “dupicitous PR campaigns” the industry mounts to kill reform or bend it to their liking. It’s a chilling account–especially when you consider that the Obama administration and Dems on the Hill this time around are trying to bring the health insurance industry into the tent. Reading Potter’s account, you’ll find it hard to believe that the legislators or the White House can get the better deal in any collaborative process with these profit-driven wizards of publicity and politics.

THANK YOU.

We recently wrapped up the crowdfunding campaign for our ambitious Mother Jones Corruption Project, and it was a smashing success. About 10,364 readers pitched in with donations averaging $45, and together they contributed about $467,374 toward our $500,000 goal.

That's amazing. We still have donations from letters we sent in the mail coming back to us, so we're on pace to hit—if not exceed—that goal. Thank you so much. We'll keep you posted here as the project ramps up, and you can join the hundreds of readers who have alerted us to corruption to dig into.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate

Share your feedback: We’re planning to launch a new version of the comments section. Help us test it.