Adjusted for Inflation

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In the Washington Post today, David Brown says that as treatment for heart attacks has gotten better, it’s also gotten more expensive:

Over the same period, the charges for treating a heart attack marched steadily upward, from about $5,700 in 1977 to $54,400 in 2007 (without adjusting for inflation).

I continue not to understand why anyone would write this.  Why not this instead?

Over the same period, adjusted for inflation, the charges for treating a heart attack marched steadily upward, from about $20,000 in 1977 to $54,400 in 2007.

Technically, Brown’s wording is correct.  But it’s not helpful, since most people don’t have even a vague notion of how much cumulative inflation there’s been since 1977.  The revised wording, however, is helpful: it gives people a correct impression of how much more we spend treating heart attacks these days.  Namely, two to three times as much as 30 years ago.

This wasn’t just a slip of the keyboard.  Brown and his editor obviously made a deliberate decision to use nominal figures even though this doesn’t give the average reader a very good idea of how much costs have actually risen.  I’d sure like to hear their explanation for why they made this decision.

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We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

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